Websites are a lot like people. Good looks are nice, but that's just the icing on the cake—an optional 'plus' that makes the overall package that much more appealing. But just like with people, good looks don't amount to much, if that's all there is on offer. So what makes a 'good' website good? Let's find out! A Good Website Must Do Something As the old adage states: 'Handsome is as handsome does' and this remains true of websites, also. A website must serve at least one primary …