{"id":437,"date":"2020-08-14T11:28:20","date_gmt":"2020-08-14T11:28:20","guid":{"rendered":"http:\/\/indikadefonsekaconsulting.com\/?page_id=437"},"modified":"2021-10-04T19:08:22","modified_gmt":"2021-10-04T19:08:22","slug":"hangover-hostels","status":"publish","type":"page","link":"https:\/\/www.defonsekaconsulting.com\/hangover-hostels\/","title":{"rendered":"Hangover Hostels"},"content":{"rendered":"\n
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\"Hangover_Hostels_room\"<\/figure>\n<\/div><\/div>\n\n\n\n
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Hangover Hostels
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Content, strategy and updates to the website<\/h2>\n\n\n\n

The client offers award-winning budget accommodation to backpackers and travellers, across multiple locations in Sri Lanka.<\/p>\n\n\n\n

HangoverHostels.com<\/a><\/h5>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Content<\/h2>\n\n\n\n

I planned and created content as part of a content marketing strategy with the aim of reaching a wider audience, driving more
traffic to the client’s website, and to also get more engagement from the client’s existing followers on social media and website
visitors.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Blog posts<\/h4>\n\n\n\n

I researched and wrote fifteen blog posts as part of the content strategy. These aimed to answer various questions travellers had
about visiting Sri Lanka and provide useful information to tourists. <\/p>\n\n\n\n

The blog posts were optimised to rank for related search terms in search engines and drive traffic to the client’s website. They had
the added advantage of engaging other visitors to the client’s website and driving engagement and time spent on the site.<\/p>\n\n\n\n

I also curated and edited the images that appear in these posts.<\/p>\n\n\n\n

You can read the posts at hangoverhostels.com\/news-and-blogs<\/a><\/p>\n\n\n\n

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Social media posts<\/h4>\n\n\n\n

I designed and created around 180 pieces of content, using photographs supplied by the client and other royalty-free stock photos
that I found online. I also scheduled and posted each piece of content across four social media channels, together with appropriate
captions and hashtags.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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ebook\/Opt-in incentive <\/h4>\n\n\n\n

I researched, wrote and produced a short ebook for the client to offer to their email subscribers as a ‘thank you’ for signing up to their
email newsletter. I also designed the cover and interior.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Upgrades to the website<\/h2>\n\n\n\n

The client had a well-designed website that was bringing in a good amount of traffic.
I proposed and added the following features to help improve the functionality of the site and get a better return from this asset:<\/p>\n\n\n\n