{"id":1108,"date":"2020-10-22T11:00:54","date_gmt":"2020-10-22T11:00:54","guid":{"rendered":"https:\/\/www.indikadefonsekaconsulting.com\/?p=1108"},"modified":"2021-02-01T03:11:34","modified_gmt":"2021-02-01T03:11:34","slug":"what-content-to-post-on-social-media","status":"publish","type":"post","link":"https:\/\/www.defonsekaconsulting.com\/what-content-to-post-on-social-media\/","title":{"rendered":"What Content to Post on Social Media\u2014A Quick Guide for Small Businesses"},"content":{"rendered":"\n
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Promoting your small business on social media can help to grow your brand and bring in new customers. But it’s often tricky deciding just what to post. If that feels like you, then this quick guide will help you on your way.<\/p>\n\n\n\n

So … you’re a small business owner. You’ve heard all the buzz about using social media to promote and market your business. You want to piece of that action. You’ve set up the channels, and you’re good to go. But you’re not sure what your posts should be about.<\/p>\n\n\n\n

If that’s you, then help is at hand. This post will guide you through the things you need to bear in mind, and what sort of posts will suit your business and its audience. So grab your favourite brew, and let’s get stuck in!<\/p>\n\n\n\n

One Main Idea<\/h2>\n\n\n\n

I should start by mentioning that there are many variables that you need to consider when planning what to post, such as the nature and demographics of your audience, and your business goals etc. <\/p>\n\n\n\n

But since this is a ‘short and to the point’ guide, we’ll keep things super simple and focus on just one guiding principle. <\/p>\n\n\n\n

And that principle is:<\/p>\n\n\n\n

Always have your target audience in mind, and aim to provide value with every post you <\/em>share.<\/em><\/p>\n\n\n\n

People are busy, but they are still giving you their time and attention. And it’s reasonable to think that they would expect something of value in return. <\/p>\n\n\n\n

Also, people like doing business with the people they like and trust. And people tend to like and trust those who help them, and bring value to their lives. <\/p>\n\n\n\n

So providing value upfront (for free), without asking for anything in return, is a strategy that is going to help you earn the trust of your audience. And they will reward you by becoming your customers and die-hard fans.<\/p>\n\n\n\n

What’s in it for Me?<\/h4>\n\n\n\n

The best way to provide value consistently is to look at everything from your audience’s point of view, and try to answer the question, ‘What’s in it for me<\/em>?’<\/p>\n\n\n\n