{"id":1180,"date":"2020-11-04T17:11:51","date_gmt":"2020-11-04T17:11:51","guid":{"rendered":"https:\/\/www.indikadefonsekaconsulting.com\/?p=1180"},"modified":"2021-02-01T03:11:25","modified_gmt":"2021-02-01T03:11:25","slug":"how-to-choose-the-best-social-media-channel","status":"publish","type":"post","link":"https:\/\/www.defonsekaconsulting.com\/how-to-choose-the-best-social-media-channel\/","title":{"rendered":"How to Choose the Best Social Media Channel for Your Business"},"content":{"rendered":"\n
\"Choose_the_Best_Social_Media_Channel\"<\/figure>\n\n\n\n

If you’re thinking about jumping into social media to promote your business, and you feel overwhelmed by the number of options, then this post is for you.<\/p>\n\n\n\n

In this post, I’ll be comparing some of the major social media channels and share some tips to hep you decide which one would be best for your business.<\/p>\n\n\n\n

But before we get started, I’d like to point out that this post relates to free\/unpaid social media marketing. (As opposed to running ads on social media, which is a specialised subject and it’s not something I’ll be covering in this post.)<\/p>\n\n\n\n

Also, I will use the term channel (in the singular), though you could choose to use more than one channel. But when starting out, it’s best to choose one or two channels and work with them, until you have them well under control. You can then think about branching out into additional channels.<\/p>\n\n\n\n

Now that the preliminaries are out of the way, let’s dive in!<\/p>\n\n\n\n

Your Target Audience<\/h2>\n\n\n\n
\"Target_Audience\"<\/figure>\n\n\n\n

When trying to decide on the best channel, the first and most important factor you need to consider is your target audience.<\/p>\n\n\n\n

To successfully market your business on social media, you need to find out where your potential customers are hanging out, and then engage them there. <\/p><\/blockquote><\/figure>\n\n\n\n

But in order to do this, you first need to know who your potential customers are<\/em>.<\/p>\n\n\n\n

Are they mostly male or female? What is their average age? These are some of the questions you’ll need to consider. So now, let’s have a quick look at the different groups and categories of people and where they tend to congregate. <\/p>\n\n\n\n

I have used this awesome article from Khoros as my source for most of the statistics: The 2020 social media demographics guide<\/a>. You can view all the direct references and citations there. <\/p>\n\n\n\n

And I used this article from OmniCore for just the TikTok demographics: TikTok by the Numbers: Stats, Demographics & Fun Facts<\/a><\/p>\n\n\n\n

Please bear in mind that while these numbers are a good general indication, there are always going to be outliers and exceptions (like cool dancing dads on TikTok)!<\/p>\n\n\n\n

Age Group<\/h4>\n\n\n\n

So now, let’s consider the different social media channels in terms of their core users’ ages.<\/p>\n\n\n\n

First, let’s have a look at the numbers:<\/p>\n\n\n\n

Facebook<\/strong><\/p>\n\n\n\n