{"id":816,"date":"2020-09-21T15:52:50","date_gmt":"2020-09-21T15:52:50","guid":{"rendered":"https:\/\/www.indikadefonsekaconsulting.com\/?p=816"},"modified":"2021-02-01T03:12:03","modified_gmt":"2021-02-01T03:12:03","slug":"how-to-build-an-online-presence-and-get-new-customers-without-a-website","status":"publish","type":"post","link":"https:\/\/www.defonsekaconsulting.com\/how-to-build-an-online-presence-and-get-new-customers-without-a-website\/","title":{"rendered":"How to Build an Online Presence and Get New Customers Without a Website"},"content":{"rendered":"\n
\"Business_Owner\"<\/figure>\n\n\n\n

There is no denying that a website is the best solution for building a web presence and reaching new clients. Among other things, it gives you full control over the platform and the information on it, and you can add, change or delete anything, as and when you like.<\/p>\n\n\n\n

But what if you’re not quite ready to create a website? What if you’re just starting out and don’t even have a budget for it? Does this mean that you need to miss out on all the opportunities the Internet offers for building your brand and reaching new customers?<\/p>\n\n\n\n

Fortunately for business owners (and perhaps, less fortunately for web designers like me), the answer is a resounding ‘No!’<\/p>\n\n\n\n

In this post, I will show you how you can easily build a solid online presence without a website, and also how some businesses have managed to even get their business listed at the top of Google’s search rankings without one!<\/p>\n\n\n\n

Before we look at the actual tips and techniques, lets first get clear about a couple of things.<\/p>\n\n\n\n

What is an Online Presence and Why is it Important?<\/h2>\n\n\n\n

By ‘online presence’, I mean whether it is possible for people to find your business on the Internet.<\/p>\n\n\n\n

This is important because more and more people now search for goods and services on the Internet. And if they can’t find your business when they search for what you offer, they will choose to do business with someone who can<\/em> be found online.<\/p>\n\n\n\n

And, as more people embrace the convenience of doing business on their mobile phones, while on the go, they will expect to be able to find you, contact you and buy products and services online. Again, if you don’t make it easy for them to do this, they will take their business elsewhere. This includes your existing customers as well.<\/p>\n\n\n\n

Now that we understand why we’re doing what we’re doing, let’s look at some of the places you can list your business online for free.<\/p>\n\n\n\n

Google My Business and Bing Places for Business<\/h2>\n\n\n\n

What better place to list your business (so it shows up within the popular search engines) than with the search engines themselves?<\/p>\n\n\n\n

Google and Bing both operate listings for ‘places’ where you can list your business for free. These listings are aimed at businesses a physical presence and are tied into their map services. (Google also offer a free website on their platform aimed at businesses.)<\/p>\n\n\n\n

So if you operate a business with a physical location (a brick and mortar store or office), then you should list your business with both these services for sure. It’s as easy as creating a free account, adding some details and verifying your business address (they will send you a postcard with a verification code on it).<\/p>\n\n\n\n

The best part is that these search engines list their own ‘business’ listings ahead of other search results. So your business could potentially get pushed right to the top of the rankings!<\/p>\n\n\n\n

For more details, visit the sites below:<\/p>\n\n\n\n