De Fonseka Consulting

Writing and web design services in Surbiton, Surrey.

Digital Marketing

How to Choose the Best Social Media Channel for Your Business

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If you're thinking about jumping into social media to promote your business, and you feel overwhelmed by the number of options, then this post is for you. In this post, I'll be comparing some of the major social media channels and sharing some tips to hep you decide which one would be best for your business. But before we get started, I'd like to point out that this post relates to free/unpaid social media marketing. (As opposed to running ads on social media, which is a specialised …

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What Content to Post on Social Media—A Quick Guide for Small Businesses

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Promoting your small business on social media can help to grow your brand and bring in new customers. But it's often tricky deciding just what to post. If that feels like you, then this quick guide will help you on your way. So you're a small business owner. You've heard all the buzz about using social media to promote and market your business. You want a piece of that action. You've set up the channels, and you're good to go. But you're not sure what your posts should be about. If that's …

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How to Find, Create and Edit Images for Your Online Content

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'A pictures is worth a thousand words,' as the old adage goes. And this is hardly surprising when you consider that we humans are essentially visual creatures. 90% of the information that comes into our brains is visual. We process images 60,000 times faster than text. Approximately 65% of us are 'visual learners.' And visual aids used in teaching are said to improve learning by up to a whopping 400%! (source) So yeah, pictures matter, and we definitely should be using them in our online …

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Why Speed Matters and How to Make Your Website Load Faster

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So ... you have a beautiful website that you're pretty proud of. It has all the bells and whistles, and lots of big, hi-resolution images. Great, right? Well ... Maybe, and maybe not. For a start, if you read my previous post, you'll know by now that a website has to do a lot more than just look pretty, to be of value. But more importantly, a website has to load quickly, and it's quite possible that all those bells and whistles might be slowing your site down. And this could be costing you in …

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How to Build an Online Presence and Get New Customers Without a Website

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There is no denying that a website is the best solution for building a web presence and reaching new clients. Among other things, it gives you full control over the platform and the information on it, and you can add, change or delete anything, as and when you like. But what if you're not quite ready to create a website? What if you're just starting out and don't even have a budget for it? Does this mean that you need to miss out on all the opportunities the Internet offers for building your …

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